15 lépésből álló webhely-ellenőrző lista (és PDF-sablon)

Használja ezt a webhely-ellenőrző listát, hogy professzionális webhely-auditálást végezzen ügyfelei számára. Töltse le 15 lépésből álló webhely-ellenőrzési sablonunkat az útmutató alján, és készítsen átfogó ellenőrzési jelentést. Ez a 15 ellenőrzés és audit együttesen fontos első lépést jelent, amikor új ügyféllel kezd dolgozni, és ismétlődő tevékenység lehet a webhely teljesítményének éves felülvizsgálata során.

1. lépés: Ellenőrizze a Google Analytics beállítását

Mielőtt megvizsgálná a tényleges eredményeket a Google Analytics (GA) szolgáltatásban, először ellenőrizze, hogy a GA megfelelően van-e beállítva:

Ellenőrizze a Google Analytics követőkódot

Ha a Google Analytics követőkód közvetlenül a webhelybe van beágyazva, vagy egy harmadik féltől származó beépülő modulon keresztül van implementálva, érdemes megfontolni a kód áthelyezését Google Címkekezelő. Ez a Google ingyenes címkekezelő eszköze, amely egyszer telepíthető a webhelyre, majd egyszerűen kezelhető a Címkekezelő irányítópultján keresztül. Ez alapvetően egy tároló, amelybe bármilyen címkét/pixelt hozzáadhat (beleértve a GA-t is), amely a nyomon követéshez, újracélzáshoz vagy bármilyen más célra szükséges.

Ellenőrizze az események és célok beállítását

Az események a webhely azon kulcsfontosságú műveletei, amelyeket nyomon kíván követni a Google Analyticsben. Előfordulhat például, hogy többoldalas regisztrációs űrlapja van, és meg szeretné határozni, hogy a felhasználó mikor éri el az egyes lépéseket. Vagy van egy képgalériája, és szeretné meghatározni, hogy a felhasználó mikor ért a végére. Ezeket a műveleteket, amelyeket a felhasználó végrehajthat az Ön webhelyén, eseményeknek nevezzük. A fejlesztőnek hozzá kell adnia a JavaScriptet a webhely kulcsfontosságú műveleteihez, hogy értesítse a GA-t, amikor ezek az események megtörténnek.

Az eseményekhez kapcsolódnak a célok. Ezeket is be kell állítani a GA Adminisztrálás részében. Célokat létrehozhat az URL-szabályok, a webhely viselkedése (idő és oldalmegtekintések) vagy az események alapján. Az események és a célok közötti különbség az, hogy a céloknak a végleges „konverziót” kell képviselniük (azaz: vásárlás, űrlap elküldése, regisztráció, előfizetés stb.), míg az események olyan jelentős műveletek, amelyek a konverzióhoz vezető úton történnek.

Olvasni:  Hogyan gyógyultam ki a Google Panda-büntetésből

Ha ellenőrzi ügyfele GA-beállításait, és talál egy üres táblázatot, ahol a céloknak kell lenniük (mint a fenti képernyőképen), akkor ez az első dolog, amit segítenie kell ügyfelének!

2. lépés: Ellenőrizze a Google Analytics forgalmi trendjeit

Ügyfele GA-fiókjának első elemzésekor, mint Koks Pál azt mondja: “Először tegyél fel egy üzleti kérdést”. Ha beállítja a célokat, azonosítsa azokat a forgalmi forrásokat, amelyek a legmagasabb értéket képviselik (vagy a legtöbb konverzióhoz vezetnek). Szegmentálja ezeket a felhasználókat, és tudjon meg többet a webhelyen tanúsított viselkedésükről. A legjobb konverziót eredményező forgalmi forrásokból érkező látogatók száma nő vagy csökken az idő múlásával? Megfordítva, mely forgalmi források a legrosszabb a konverzió szempontjából? Milyen rövid, közép- és hosszú távú trendeket tud azonosítani? Amikor visszamutatjuk az ügyfélnek, az audit ezen részének szemléltetnie kell az ideális weblátogató viselkedését.

3. lépés: Ellenőrizze a mobil kompatibilitást

Google-é Mobilbarát teszteszköz tökéletes egy webhely mobil kompatibilitásának gyors tesztelésére. Csak írjon be egy URL-t, hogy megnézze, mobilbarát-e:

Ha az eszköz azt állapítja meg, hogy a webhely nem mobilbarát, javasolnia kell ügyfelének, hogy sürgősen frissítse mobilra optimalizálttá. A Googlebot, amely feltérképezi az internetet indexeli a webhelyeket egy mobilböngészőben. A Google ezt “mobil-first indexing”-nek nevezi. További olvasnivalókért tekintse meg a Meta Viewport Tag Útmutatóját, amely segít ügyfelei webhelyeinek reszponzívvá és mobilra optimalizálttá tételében.

4. lépés: Értékelje az oldal SEO-ját

Az on-page SEO több területet is felölel a webhely HTML-kódjában. A legjobb gyakorlatok érdekében a következő címkék mindegyikét ellenőriznie kell:

  • címke: az optimális hosszúság 10 és 70 karakter között legyen</li> <li>Meta leírási címke: az optimális hosszúság 70 és 320 karakter között legyen</li> <li>Fejléccímkék: biztosítsa a<br /> <h1>, </p> <h2><span class="ez-toc-section" id="es_megfelelo_es_megfelelo_hasznalatat_Kep_ALT_cimkek_gyozodjon_meg_rola_hogy_minden_kep_tartalmaz_leiro_ALT_cimkeket_Ezenkivul_fel_kell_mernie_a_kulcsszosuruseget_az_egesz_webhelyen_az_ingyenes_Kulcsszosuruseg_es_Konzisztencia_eszkoz_segitsegevel_5_lepes_Ellenorizze_az_indexelesi_problemakat"></span> és </p> <h3> megfelelő és megfelelő használatát</li> <li>Kép ALT címkék: győződjön meg róla, hogy minden kép tartalmaz leíró ALT címkéket</li> </ul> <p>Ezenkívül fel kell mérnie a kulcsszósűrűséget az egész webhelyen az ingyenes Kulcsszósűrűség és Konzisztencia eszköz segítségével:</p> </p> </p> <h2 id="indexing">5. lépés: Ellenőrizze az indexelési problémákat<span class="ez-toc-section-end"></span></h2> </p> <p>Az indexelési problémákat az okozza, hogy a keresőmotorok megpróbálják indexelni a webhelyet, de technikai problémák miatt egyes oldalakat nem sikerül indexelniük.</p> </p> <p>Három elsőbbségi ellenőrzést kell végrehajtania:</p> </p> <p><strong>Először</strong>, ellenőrizze, hogy a HTML-kódban nincsenek-e olyan címkék, amelyek megakadályozzák a webhely keresőmotorok általi indexelését. A fő bűnös a “Noindex” címkék a <head><link rel="preconnect" href="https://fonts.gstatic.com" crossorigin /><link rel="dns-prefetch" href="https://fonts.gstatic.com" /> címkén belül. Ezek a címkék legtöbbször jogosak, de a legjobb, ha minden olyan oldalt ellenőriz, amely ezeket tartalmazza. Így mindegyiket ellenőrizheti az ügyféllel, és megbizonyosodhat arról, hogy szándékosan megfelelően rejtették el. Google-é <a href="https://search.google.com/search-console/" target="_blank" rel="dofollow noopener">Search Console</a> lehetővé teszi az egyes oldalak állapotának megtekintését, miután azokat sikeresen feltérképezték vagy kizárták a feltérképezésből.</p> </p> <p><strong>Másodszor</strong>, ellenőrizze, hogy a webhely rendelkezik-e érvényes XML-webhelytérképpel, amelyet elküldtek a Search Console-hoz. Így kell kinéznie:</p> </p> </p> <p><strong>Végül</strong>ellenőrizze, hogy a webhely rendelkezik-e a <em>robots.txt</em> fájlt. Ez a kis fájl arra is szolgál, hogy megmondja a Googlebotnak, hogy mely oldalakat térképezze fel, és mely oldalakat ne. Ha nem tudja, hogyan keresse ezt a fájlt, olvassa el a teljes Robots.txt útmutatónkat.</p> </p> <h2 id="site-speed"><span class="ez-toc-section" id="6_lepes_Futtasson_oldalsebesseg-teszteket"></span>6. lépés: Futtasson oldalsebesség-teszteket<span class="ez-toc-section-end"></span></h2> </p> <p>A webhely betöltési sebessége a keresési rangsor egyik fő tényezője, ezért fontos az oldalsebesség-tesztek futtatása és a kulcsoldalak optimális időn belüli betöltése. A Google-nak is van <a href="https://developers.google.com/web/updates/2018/07/search-ads-speed" target="_blank" rel="dofollow noopener">írott</a> <a href="https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/" target="_blank" rel="dofollow noopener">nagyon</a> ebben a témában. A lassú oldalsebesség szintén negatívan befolyásolja a felhasználói élményt, és alacsonyabb forgalomhoz vezet, amikor a felhasználók hivatkozási forrásokból származó linkeket követnek.</p> </p> <p>Használd a Google-t <a href="https://developers.google.com/speed/pagespeed/insights/" target="_blank" rel="dofollow noopener">PageSpeed ​​Insights</a> eszköz bármely oldal elemzéséhez, különös figyelmet fordítva a sebességelemzés alatti “lehetőségekre”. Ez a szakasz segít a betöltési idők javításában, és megbecsüli az egyes elemek megvalósításával megtakarított másodpercek számát:</p> </p> </p> <h2 id="content"><span class="ez-toc-section" id="7_lepes_Vegezze_el_a_tartalom_felulvizsgalatat"></span>7. lépés: Végezze el a tartalom felülvizsgálatát<span class="ez-toc-section-end"></span></h2> </p> <p>A nagyszerű tartalom készítése az egyik leghatékonyabb dolog, amellyel növelheti a keresési rangsort. Nemrég írtunk róla, és ez az egyik legfontosabb 6 alapelvünk a SEO sikeréhez. Ügyfele tartalmának áttekintésekor vegye figyelembe a következő tényezőket:</p> <h3 id="auto_Keyword_us_65210dcdc60ba"><span class="ez-toc-section" id="Kulcsszohasznalat_es_kulcsszosuruseg"></span>Kulcsszóhasználat és kulcsszósűrűség<span class="ez-toc-section-end"></span></h3> <p>A 4. lépésben a kulcsszósűrűséggel foglalkoztunk, de fontos annak megállapítása is, hogy ügyfele mely kulcsszavakra szeretne rangsorolni. Lehetséges, hogy nem rendelkeznek célkulcsszavak listájával, ezért segítsen nekik először a Kulcsszósűrűség és -konzisztencia eszközzel, hogy milyen kulcsszavakat használnak a leggyakrabban a webhelyen, majd ellenőrizze, hogy az ilyen típusú keresések megfelelnek-e az ügyfél kulcsszavainak. Üzleti célok.</p> <h3 id="auto_Behavior_o_65210dcdc60fe"><span class="ez-toc-section" id="Viselkedes_a_helyszinen"></span>Viselkedés a helyszínen<span class="ez-toc-section-end"></span></h3> <p>Nézze meg a Google Analytics szolgáltatást a kulcsfontosságú mutatókért, amelyek arra utalhatnak, hogy a tartalom gyengén teljesít. Ha a webhely rendelkezik bloggal, ellenőrizze a Viselkedés -> Webhelytartalom alatti Céloldalak részt, és a keresőmezőbe írja be a blogoldalakat azonosító URL-cím egy részét (pl.: “https://www.seoptimer.com/blog/”). . Ezután ellenőrizze a Visszafordulási arányt és a Munkamenet átlagos időtartamát. Ha ezek rosszabbak, mint a webhely átlaga, akkor arra következtethet, hogy probléma van a cikkek minőségével.</p> <h3 id="auto_Qualitativ_65210dcdc6140"><span class="ez-toc-section" id="Minosegi_visszajelzes"></span>Minőségi visszajelzés<span class="ez-toc-section-end"></span></h3> <p>Semmi sem jobb, ha közvetlenül a megcélzott ügyféllel/felhasználóval beszél, hogy hallja, mit gondol a webhely tartalmáról. Próbáljon meg néhány beszélgetést folytatni néhány megcélzott ügyfélprofillal, és kérje meg őket, hogy nézzék át a webhelyet, olvassanak el néhány cikket, és adjanak őszinte visszajelzést Önnek. Néhány kulcsfontosságú kérdés, amelyet feltehet, a következő lenne:</p> <ul> <li>Mi a véleményed az oldal tartalmáról? (ne töltse fel a kérdést pozitív/negatív jelzésekkel)</li> <li>Bízol a tartalomban?</li> <li>Visszatérne a jövőben az oldalra?</li> </ul> <h2 id="ux"><span class="ez-toc-section" id="8_lepes_Merje_fel_a_felhasznaloi_elmenyt"></span>8. lépés: Mérje fel a felhasználói élményt<span class="ez-toc-section-end"></span></h2> </p> <p>A webhely felhasználói élményének (UX) értékelése során sok mindent meg kell vizsgálni. <a href="https://usabilitygeek.com/ux-audit-beginners-guide/?ref=seoptimer.com" target="_blank" rel="dofollow noopener">Használhatóság Geek</a> kiadott egy nagyszerű útmutatót ebben a témában. Ennek a lépésnek a fő célja az, hogy együtt érezzünk a felhasználókkal, és megértsük, mennyire sikeresek az igényeik kielégítésében a webhelyen – legyen az információs, tranzakciós vagy funkcionális. Kezdje azzal, hogy megértse az ügyfél üzleti céljai és a felhasználók céljai közötti kapcsolatot, majd vegye figyelembe a következő tényezőket:</p> <h3 id="auto_Informatio_65210dcdc6188"><span class="ez-toc-section" id="Informacios_architektura_weboldal_navigacio"></span>Információs architektúra (weboldal navigáció)<span class="ez-toc-section-end"></span></h3> <ul> <li>Könnyen használható és követhető a fő navigáció?</li> <li>Túl kevés vagy túl sok menüelem van?</li> <li>Nagyobb oldalakon a menüpontok tartalmaznak-e elegendő mennyiséget <em>információs illat</em>?</li> </ul> <p>Az információs illat a felhasználó azon képessége, hogy „kövessék az orrát”, és habozás vagy zűrzavar nélkül válasszon navigációs lehetőségeket.</p> <h3 id="auto_Layout_and_65210dcdc61c8"><span class="ez-toc-section" id="Elrendezes_es_tervezes"></span>Elrendezés és tervezés<span class="ez-toc-section-end"></span></h3> <ul> <li>Követi-e a webhely a bevált gyakorlatokat, és használ-e ismerős navigációt és cselekvésre ösztönzést? <a href="https://www.crazyegg.com/blog/website-design-best-practices/?ref=seoptimer.com" target="_blank" rel="dofollow noopener">Crazy Egg útmutatója</a> a webhelytervezés 16 bevált gyakorlatát tartalmazza.</li> <li>A weboldal jól bevált tervezési szabványokat alkalmaz?</li> </ul> <p>Andy Crestodina, az Orbit Media webdesign igazgatója meghatározza a <a href="https://www.orbitmedia.com/blog/web-design-standards/?ref=seoptimer.com" target="_blank" rel="noopener noreferrer nofollow">tervezési szabvány</a> mint a tanulmányi csoport legalább 80%-a elfogadta. Az alábbi példában a tanulmányi csoportja 50 legjobb marketingwebhelyet tartalmazott:</p> </p> <h2 id="competitors"><span class="ez-toc-section" id="9_lepes_Vegezzen_versenytars_elemzest"></span>9. lépés: Végezzen versenytárs elemzést<span class="ez-toc-section-end"></span></h2> </p> <p>A webhely-ellenőrzés eredménye valószínűleg sok mérőszámot tartalmaz majd. Ahhoz, hogy kontextusba helyezze ezeket a mutatókat, össze kell vetnie őket a versenytársakkal.</p> </p> <p>A White Label Audit Reports lehetővé teszi a webhelyek összehasonlítását a versenytársakkal. Egyszerűen írja be előtte a versenytársak URL-jeit, és láthatja, hogy minden webhelyellenőrzés fut a webhelyén és a versenytársak webhelyein:</p> </p> </p> <p>A versenytársak webhelyének változásainak folyamatos nyomon követéséhez használjon olyan eszközt, mint a <a href="https://competeshark.com/?ref=seoptimer.com" target="_blank" rel="noopener noreferrer nofollow">Competeshark</a> hogy automatikusan figyelje a versenytársak webhelyeit, és figyelmeztesse Önt, ha a versenytársak változtatásokat hajtanak végre.</p> </p> <h2 id="broken-links"><span class="ez-toc-section" id="10_lepes_Azonositsa_a_hibas_hivatkozasokat"></span>10. lépés: Azonosítsa a hibás hivatkozásokat<span class="ez-toc-section-end"></span></h2> </p> <p>Az ügyfele webhelyén található megszakadt linkek negatívan befolyásolhatják a keresési rangsorolását, ezért a legjobb a gyors azonosítás és javítás. Használja az ingyenes Hivatkozás-ellenőrző eszközt a hibás hivatkozások kereséséhez egy webhelyen. Az URL-ek másolásával és beillesztésével több oldalt is ellenőrizhet egyszerre!</p> </p> </p> <h2 id="keyword-rankings"><span class="ez-toc-section" id="11_lepes_Ellenorizze_a_kulcsszavak_rangsorolasat"></span>11. lépés: Ellenőrizze a kulcsszavak rangsorolását<span class="ez-toc-section-end"></span></h2> </p> <p>A Kulcsszóválasztó eszköz tökéletes a rangsorolási pozíció, a keresési mennyiség és a kulcsszó teljesítményének időbeli nyomon követésére.</p> </p> <p>Egyszerűen adja hozzá azoknak a kulcsszavaknak a listáját, amelyek alapján az ügyfél rangsorolni szeretne (vagy amelyek alapján Ön szerint rangsorolnia kell), és a Kulcsszó-rangsorolási eszköz visszaadja azt az oldalt, amelyik minden kulcsszónál a legmagasabb helyen áll (oldal rangsorolása), ahol az megjelenik a keresési eredményoldalon. (pozíció), valamint a becsült forgalom és a havi keresések teljes száma (teljes keresési mennyiség):</p> </p> </p> <h2 id="social"><span class="ez-toc-section" id="12_lepes_Ellenorizze_a_kozossegi_keppontokat_es_cimkeket"></span>12. lépés: Ellenőrizze a közösségi képpontokat és címkéket<span class="ez-toc-section-end"></span></h2> </p> <p>A Facebook Pixel elengedhetetlen a remarketing lehetővé tételéhez a Facebookon, az Instagramon, a Messengeren és az Audience Networkön.</p> </p> <p>Ellenőrizze, hogy a Pixel telepítve van-e, és megfelelően működik-e az ügyfél webhelyén a Facebook ingyenes Chrome-bővítményével, <a href="https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en" target="_blank" rel="noopener noreferrer nofollow">Facebook Pixel Helper</a>:</p> </p> </p> <p>Ezt ellenőrizd <a href="https://ogp.me/?ref=seoptimer.com" target="_blank" rel="noopener noreferrer nofollow">Nyissa meg a Grafikoncímkéket</a> a Facebook és a LinkedIn webhelyén valósították meg. Ezek a címkék biztosítják, hogy a képek, címek és leírások optimálisan jelenjenek meg a hírfolyamokban és a DM-ekben, amikor a felhasználók linkeket osztanak meg. Valójában az Open Graph Protocol túlmutat a közösségi csatornákon – még akkor is észreveheti őket, ha hivatkozásokat oszt meg a Slacken és más üzenetküldő eszközökön. Facebooké <a href="https://developers.facebook.com/tools/debug/" target="_blank" rel="noopener noreferrer nofollow">A hibakereső eszköz megosztása</a>lehetővé teszi, hogy minden URL-t ellenőrizzen, hogy vannak-e érvényes Open Graph címkék:</p> </p> <p><a href="https://developers.facebook.com/tools/debug/" target="_blank" rel="noopener noreferrer nofollow"></a></p> </p> <p>A Twitter saját “<a href="https://developer.twitter.com/en/docs/tweets/optimize-with-cards/guides/getting-started" target="_blank" rel="noopener noreferrer nofollow">Twitter kártyák</a>” formátumban az Open Graph címkék mellett. Így a legjobb, ha mindkettőt használja, és így ha a linkek meg vannak osztva valamelyik közösségi csatornán, akkor azok optimálisan jelennek meg. Használja a Twitter <a href="https://cards-dev.twitter.com/validator" target="_blank" rel="noopener noreferrer nofollow">Kártyaellenőrző eszköz</a> hogy ellenőrizze a webhelyen érvényes Twitter-kártya-címkéket:</p> </p> <p><a href="https://cards-dev.twitter.com/validator" target="_blank" rel="noopener noreferrer nofollow"></a></p> </p> <h2 id="tech"><span class="ez-toc-section" id="13_lepes_Vizsgalja_meg_az_osszes_harmadik_feltol_szarmazo_technologiat"></span>13. lépés: Vizsgálja meg az összes harmadik féltől származó technológiát<span class="ez-toc-section-end"></span></h2> </p> <p>A webhelyeken található külső beépülő modulok és eszközök hasznosak lehetnek, de lelassíthatják a webhely működését is. Ahogy a 6. lépésben leírtuk, a lassú webhely negatívan befolyásolja a keresési rangsorolást. Használja az ingyenes Keresse meg azt a technológiát, amellyel a webhely épült eszközt:</p> </p> </p> <p>Nézze át ezt a listát ügyfelével, és győződjön meg arról, hogy a webhelyen található összes eszköz és bővítmény feltétlenül szükséges. Ha vannak redundáns vagy nem használt beépülő modulok, távolítsa el őket a webhely forráskódjából. Ez valóban javíthat az oldal betöltési sebességén.</p> </p> <h2 id="urls"><span class="ez-toc-section" id="14_lepes_Vizsgalja_meg_az_URL-eket_es_a_webhely_szerkezetet"></span>14. lépés: Vizsgálja meg az URL-eket és a webhely szerkezetét<span class="ez-toc-section-end"></span></h2> </p> <p>A webhely URL-je és általános szerkezete a rangsorolás másik fontos tényezője. A kulcsoldalak URL-címének meg kell egyeznie az ügyfél által rangsorolni kívánt kulcsszavakkal. Írtunk egy teljes útmutatót a webhely-taxonómiáról és annak a SEO-ra gyakorolt ​​hatásáról.</p> </p> <p>Azt is ellenőriznie kell, hogy <a href="https://schema.org/" target="_blank" rel="noopener noreferrer nofollow">Schema.org strukturált adatok</a> (sémajelölés) az egész webhelyen megvalósult. A Strukturált adatok használata növeli annak esélyét, hogy a webhely néhány keresés elején megjelenjen a Google kiemelt bővített kivonatai között.</p> </p> <p>A Search Engine Journal cikke erről <a href="https://www.searchenginejournal.com/technical-seo/schema/?ref=seoptimer.com" target="_blank" rel="noopener noreferrer nofollow">Sémajelölés</a> nagyszerű áttekintést nyújt arról, hogy mi ez és hogyan kell megvalósítani.</p> </p> <p>A webhely-ellenőrzési ellenőrzőlista kézi végrehajtása jó és jó, de számtalan órát megtakaríthat a teljes folyamat automatizálásával és a Ahrefs White Label Reports funkciójának használatával. A szoftver több mint 100 SEO-ellenőrzést futtat le pillanatok alatt, és az eredményeket testreszabható PDF-formátumban adja ki, amelyet fehér címkével lehet ellátni és bemutatni az ügyfeleknek. Összesített pontszámot adnak meg (A+-tól F-ig) – ez a beállításokban módosítható 0-tól 100-ig terjedő pontszámra.</p> </p> </p> <p>A Ahrefs 14 napig ingyenesen kipróbálható, ezért hozza létre fiókját még ma, és próbálja ki!</p> </p> <p>A webhelyek auditálása időigényes lehet, de nem muszáj. Ha eszközöket használ a folyamat felgyorsítására, értékes órákat takaríthat meg, és csökkenti a kézi hibák valószínűségét. A fenti ellenőrzőlista lépések végrehajtásával rengeteg értéket adhat ügyfele számára, és sikeressé teheti webhelyét. Webhely-auditálás nélkül nehéz megállapítani, hol tartasz, és miben kell még javítani. 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